Monday, October 12, 2015
Calypso Partners PMAN to Host Reggae Artistes
Calypso, a socially responsiblecoconut liquor brand from the stable of Grand Oak Limited, Nigeria’s leading marketers and distributors of alcoholic and non-alcoholic beverages, in conjunction with Performing Musicians’ Association of Nigeria (PMAN) recently celebrated Nigeria’s 55th Independence Day Anniversary with an event tagged Urban Music Festival.
The event which occurred at Freedom Park, CMS on October 1sthosted 50 prominent Nigerian artistes, 10 Deejays all of whom performed on three different stages – Reggae, Highlife and Afro hip-hop.
The artistes that performed during the event areRas Kimono, Olamide, Adewale Ayuba, Baba Dee, Tuface, MI,Patoranking, Reminisce, Sunny Nneji and a host of others.Also, on the wheel of steel wereDJ Humility and other Djs who thrilled fun loving Nigeriansuntil nightfall.
Calypso which sponsored the reggae section of the festival, hosted some of the notable reggae artistes in Nigeria on its stage. TheyincludedRas Kimono, Faya, Conscious Vibes Africa, Ediro and other top performers.
As the sweet sound of reggae blared into the atmosphere, fans were serenaded back to their rootswith the fun filled taste of Calypso and Swagga bitters.
Speaking at the event, Mr. Olayinka Amuwo, Grand Oak’s Category Manager commended the members of PMAN for putting their house in order. He noted that Grand Oak decided to support the event to create fun for Nigerians, adding that Calypso is the spirit of fun and events like this serve as medium to deliver that promise to consumers.
“This kind of event has brand equity and loyalty for Calypso, it is an opportunity for us to meet our target consumers at their passion point and it creates an avenue for them to get familiar with the product. Remember that independence is only once in a year, so we have to make the most of it”.
PMAN President, Pretty Okafor commended Grand Oak Limited for supporting the festival even on a short notice.“Grand Oak only got PMAN’s letter for sponsorship, just as the event was around the corner, yet they responded immediately. Their support for the entertainment industry has changed the landscape of entertainment in Nigeria.
Grand Oak Limited is a marketing and distribution company of Lexcel Group. Its flagship brand, Seaman’s Schnapps firmly connects with Nigeria’s numerous cultures and values. Some of its other brands include Calypso Coco nut Liqueur, Dark Sailor Rum, Regal Dry Gin, Lord Dry Gin, Bacchus Tonic Wine, St Lauren and the Swagga variant which has steadily enjoyed patronage from consumers and trade alike.
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